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The Problem With Facebook Lead Ads
The Problem With Facebook Lead Ads

The Problem With Facebook Lead Ads

Contrary to popular belief, the Facebook “ad objective” product called…
Long Copy vs. Short Copy in Emails
Long Copy vs. Short Copy in Emails

Long Copy vs. Short Copy in Emails

I used to be quite enamored by long copy writers,…
Should You Survey Your Subscribers?
Should You Survey Your Subscribers?

Should You Survey Your Subscribers?

An interesting question that keeps coming up is whether or…
How Many Email Spam Complaints Are Too Many?
How Many Email Spam Complaints Are Too Many?

How Many Email Spam Complaints Are Too Many?

It's a common misnomer that we'll ever see all the…
What Are Email Subscribers Worth Per Month?
What Are Email Subscribers Worth Per Month?

What Are Email Subscribers Worth Per Month?

Responsive email subscribers are valuable, with the ability to generate…
SEO vs. Paid Media vs. Social
SEO vs. Paid Media vs. Social

SEO vs. Paid Media vs. Social

When you write content, you've got to know exactly what…
The Problem with Co-Registration Leads
The Problem with Co-Registration Leads

The Problem with Co-Registration Leads

When you're looking at list building options, co-registration ("co-reg") is…
Subscriber Acquisition Methods
Subscriber Acquisition Methods

Subscriber Acquisition Methods

There's nothing easy about acquiring thousands of email subscriber opt-ins…
Clickbait vs. Creative… Who Wins?
Clickbait vs. Creative… Who Wins?

Clickbait vs. Creative… Who Wins?

Clickbait is bad, right? Not exactly. Getting someone to click…
How Much Should New Subscribers Cost?
How Much Should New Subscribers Cost?

How Much Should New Subscribers Cost?

When it comes to advertising for subscribers, the cost-per-lead (CPL)…