Digital Marketing Strategy Blog

Contrary to popular belief, the Facebook “ad objective” product called…

I used to be quite enamored by long copy writers,…

An interesting question that keeps coming up is whether or…

It's a common misnomer that we'll ever see all the…

Responsive email subscribers are valuable, with the ability to generate…

When you write content, you've got to know exactly what…

When you're looking at list building options, co-registration ("co-reg") is…

There's nothing easy about acquiring thousands of email subscriber opt-ins…

Clickbait is bad, right? Not exactly. Getting someone to click…

When it comes to advertising for subscribers, the cost-per-lead (CPL)…