Strategy

Email list hygiene is essential and the better you are at it, the better reputation and delivery you are likely to enjoy. There are many complicated strategies, but they are…

Responsive email subscribers are valuable, with the ability to generate monthly cash flow and profits, but they are also worth as much as 40x (yes, forty times!) their monthly revenue…

There are hundreds of feature rich email sending platforms (ESPs) out there. They all sound sexy and modern at first glance, but it’s essential to look deeper for the truth…

Contrary to popular belief, the Facebook "ad objective" product called "Lead Ads" is great in theory, but not good for collecting engaged email subscribers. While they are indeed "leads," there's...

I used to be quite enamored by long copy writers, thinking to myself, they must know something I don’t. Then I came to understand exactly when and why long-copy works,…

When you write content, you’ve got to know exactly what you’re writing it for and what it’s worth to you or you’ll miss the mark. Here’s how we think about…

When you’re looking at list building options, co-registration (“co-reg”) is a very popular method of rapid list building. That being said, “fast” doesn’t mean good, so this post will help…

There’s nothing easy about acquiring thousands of email subscriber opt-ins for your website or brand but with the right tools and information it’s very doable. The following post covers the…

Clickbait is bad, right? Not exactly. Getting someone to click on something using tricky tactics only to land them on a page that is irrelevant and/or low value is just…

When it comes to advertising for subscribers, the cost-per-lead (CPL) is often one of the least valuable metrics. What matters is the actual cost to get your targeted demographic subscribers…